Product Desgin Degree
ELISAVA, Barcelona[2018-2022]
Master in Art Direction & New NarrativesELISAVA, Barcelona
[2023-2024]
Graphic design internshipOpen On Mondays Gastrotextil S.L.
[dec 2024-march 2024]
Superior Course in Motion GraphicsAicad Business School (online)
[dec 2024-currently]
Photography course (level 1)Maxstudio, Barcelona
[nov-dec2022]
Graphic design and layout courseLCI, Barcelona
[mar-jun2023]
Ceramic and ceramic turning classesAcadèmia d’Art Simona Alfano, Mataró
[2023]
Playground gallery :)
Meta Aphrodisiac
- This is the first project for the Master's in Art Direction and New Narratives, and we were asked to generate a concept related to illusions, using flowers as a language to convey it. To achieve this, we had the support of the floral art studio Flowers by Bornay, based in Barcelona. The starting point of concept “Meta Aphrodisiac” was a question about new aphrodisiacs for the new generations (Gen Z).
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To reach an answer for this, we need to understand who these new generations are, in which context are they living and sexually awakening, which are the attributes of the era they’ve been born and how these affect them.
It is a generation that has sexually matured in a (post) pandemic context, in an era of social distance, masks that cover their face, with all the insecurities that this can provoque, and where it is a lot talked about mental health. A present with the global warming issue where there’s a huge feeling of insecurity regarding the future, and no hope to be able to have a stable job, family or even a secure home.
We were already living in a present dominated by the digital, the social networks and advanced technologies, but this recent social reality has increased this tendency, leading to the actual era of the digital life, where people, and above all young people, is getting used to coexist with it and all the “advantages” this brings.
As a result, we’ve concluded that the new aphrodisiac is a lot related to this. It is no longer linked to a substance, nor food or drugs, not even linked to senses as smell, taste or touch, as it was before. Nowadays, the new aphrodisiac is more abstract, what young generations desire and are pleased of is the rapidity of information, the pleasure of having what you want in just one touch of the screen, to ask for something, or demand it, and to obtain it instantly, without having to wait for it to happen in an unlikely future.
Project realized in group with Regina Bucio, Ju-Yeol Han and Gülce Kurt.